Christopher Hatch

Last night, whilst watching the wonderful “Come Dine With Me” I twittered about the joys of the BT Vision on-demand service.  The morning I was being followed by @BTCare.

Good to see BT monitoring their brand on Twitter, but did they really care?

A while back I got a Sentata Sports viewing card, however it has never worked.  I wasn’t bothered to the point I was going to spend half an hour waiting on the phone to talk to someone so I let it slide.  No doubt great sporting moments have passed me by in the meantime but I’m sure I’ll live.

Anyway since @BTCare had decided to follow me and comment on my viewing habits I decided to mention to them the problem I was having and a few direct messages (DMs to those in the Twitterverse) the problem was sorted, the card was working and all was good in the world.

So credit to BT for using Twitter and technology to interact and help their customers. I’ve personally always been a fan of BT and apart from a brief spell with NTHell have used their services generally without problems.  Others I know have a different view but stories like will do BT no harm.

From Twitters point of view, services like this will be the ones that they will think about making money from, hopefully by the time they do the “big” firms will be fully on the bandwagon.  After all, what harm can come from engaging with your customers?